In October-November, the analytics department was focused on 5 key areas of work:
- Improving the speed and quality of the delivery process:
a. Developed the written framework for defining each of the dozens of offering parameters so that the decisions and the information exchange can be carried out faster.
b. New STO structuring options, specifically for investment funds.
c. Built partnerships with several banking providers to reduce the time our clients spend on the bank account opening process.
d. Improving information handoff between analytics and tech teams during the deployment process so that it proceeds fast and smoothly.
2. By researching existing customers
and the market overall we assisted sales & marketing with fine-tuning their campaigns. We were also improving the baseline level of specialized knowledge to make these teams even more creative and independent.
3. Tuning internal processes
. We were working on defining areas of research and responsibilities of the team, as well as introducing other best management practices.
4. Working on the base of knowledge
. We have added additional cases to our extensive base of STOs and started doing a more detailed research of the most interesting cases to get more insights and learn further what we can achieve. Also, we did quite a significant research on competitors, which yielded insights on improving our positioning and product.
5. Lastly, we expanded the team to increase our capacity
to process clients and internal requests.