1. Intellectual property can be now put into NFT.
This means a chance to enumerate each item of the issued product. This function is especially relevant when it comes to the limited number of items: for instance, issuing a digital copy of the book will mean having a particular number of copies in circulation, if each copy is made as NFT. This way, the digital book market will equate its exclusivity to the printed editions. Such a way of NFT appliance will also change the ways in the pharmaceutical industry, as the brands will be able to mark the certified drugs with non-fungible tokens, which will mean that whenever a patient needs to buy medicine, they’ll have a complete assurance of the med being original and not counterfeit.2. A more community-driven engagement activity.
Companies can use NFTs in order to consolidate the community around their business by issuing their branded NFTs. This will help people identify themselves with a brand and feel a part of a united community. Football clubs have successfully implemented such a strategy: struggling with the alienation COVID pandemic brought to the international sports community, the need to reconnect with the audience became a burning question. The NFT technology came in handy, so a number of clubs like Juventus, Barcelona, and Paris Saint-Germain launched the so-called Fan Tokens - this process is called Fan Token Offering. For fans, possessing a token enables them to access or purchase items that cannot be purchased with "real money", which is a literal money-can't-buy experience. They may also have the privilege to vote on specific club decisions: only token owners may vote on the bus design that Juventus employs to travel. Fans will have a stronger connection to the club as a result of these experiences, and the club will be able to monetize their enthusiasm in a natural way. If you would like to learn more about how NFTs can help enhance the community, please see our video "How to Build and Grow community-based business in 2021. 3 innovative digital assets tools"
about digital tools on empowering the connections with the community.