Stage number four is about reaching out to your potential investors and launching the marketing campaign.
The first and most important thing to grasp is the target audience for your services, which should be determined based on the risk-return profile, investment horizon, and other criteria. After that, you should make a map of channels you are going to use to communicate with your audience. First of all, you can use paid advertising, social media promotion, or partner with influencers in order to make yourself recognizable. Apart from that, start thinking about link building, registering your business on these platforms, and engage in community life.
If you’d like to learn more about how to promote tokenized assets and look convincing in your audience’s eyes, read our article “Conducting an STO marketing and reaching out to investors
” ― we described a process of setting up a marketing campaign for an STO in all the necessary details.